The motto "FIT – cestou do všech odvětví" (FIT – the way to all industries) shown literally as a road and a crossroads. Text and graphics look like road signs and markings, and the letters FIT grow out of the branching road.
Client: FIT CTU in Prague
Date: February 2024
Style: 3DHologram
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Main ideas
Every word of the motto has its picture:
cestou (the way) – a road running into the distance, made of underscores like the
dashed line in the middle of a road,
do všech (to all) – the direction (to) is expressed by arrows, and there are many
of them (all),
odvětví (industries, literally branches) – the arrows turn into branches growing upwards,
FIT – the letters FIT grow out of the branches.
Like every part of the set, the motto starts with a blinking cursor – the underscore as a
symbol of programming.
Script
[1 s] a blinking cursor (underscore)
[1 s] the cursor becomes 3D and stretches into infinity
[1 s] stripes on the road, a dashed line – the camera drives along a straight road
[1 s] the camera tilts to look straight down
[1 s] the text cestou appears
[1 s] the dashed line turns into a fork – a road sign of mandatory directions
[1 s] the text do všech odvětví is added
[1 s] the fork branches like a snake into 3 parallel lines
[1 s] the lines form the text FIT
[1 s] FIT grows bigger and shows its 3D form (depth)
[1 s] the camera flies through the letter I – into the next icon