NeoTax

Explainer videos about taxes

  • Client: NeoTax
  • Year: 2022
  • Style: Hand-drawn

Short explainer videos for NeoTax on tax returns at home and abroad, guided by a mascot from the company logo.

NeoTax helps people with their tax returns online (OnlinePriznani.cz, OnlinePriznanie.sk) and with tax refunds from abroad. For every video we created the idea, the script and the storyboard. The videos are drawn in black and white line art with the company’s orange colour.

The guide through all the videos is a mascot derived from the “O” in the NeoTax logo. It was designed in several versions and finally made as a rigged 3D model in Blender, so it could be animated in every scene. Every video starts with a common intro: the mascot frees the TAX building overgrown with thorns, coins fall out of it and one of them completes the NeoTax logo.